“Brilliant Choices,” the Wools of New Zealand spring sales event, runs from April 1–May15, 2012 in Premier Partner showrooms.
MARIETTA, GA, January 17, 2012: Wools of New Zealand will debut its new spring sales event, “Brilliant Choices,” at Surfaces 2012 in Las Vegas. The Wools of New Zealand pavilion at Surfaces will include the booths of 23 Wools of New Zealand brand partners eager to talk about the beauty, softness and durability of eco-friendly New Zealand wool.
“Brilliant Choices” will be the hot topic at a breakfast for premier partners, retailers and their agents at 7:30 a.m. on Tuesday, January 24, at Mandalay Bay. Updates on promotional programs and LEED compliant initiatives that build on the value of the Wools of New Zealand brand also will be discussed. Included in these efforts are the Wool College, Wool Benefit System, Premier Partner Program and Wool: Clean Air Certification, each of which will be fully promoted at Surfaces.
The theme of the Wools of New Zealand sales event focuses on the vivid color options available with New Zealand wool, which is the world’s purest and whitest wool and has excellent dyeing characteristics that create long-lasting colors and clean pastel shades. “Brilliant Choices” runs from April 1–May15, 2012 in Premier Partner showrooms. As part of the event, donations will be made to Heifer International’s Shear Joy Program, which provides sheep to needy families around the world.
Each mill in the Wools of New Zealand pavilion is taking advantage of the beautiful, natural benefits of New Zealand wool to introduce exciting carpets and rugs. The Wools of New Zealand brand area—a 20,590-square-foot oasis of green carpet—will be identified with floor stickers and signage, accompanied by maps that will be made available to retailers.
Surfaces visitors also will be invited to have a little fun at the Wools of New Zealand booth #S6135. They can try their luck and their hand at arts and crafts: they can Build-a-Sheep—not a real one, but a small stuffed creature to take home with them—as well as enter a drawing to win a display sheep for their showroom.
# # #
WOOLS OF NEW ZEALAND BOOTH #S6135
Wools of New Zealand
PO Box 669273
Marietta, GA 30066