MARIETTA, GA, February 17, 2011— Spring is all about celebrating new life and this spring, Wools of New Zealand wants to encourage its Premier Partners and their customers to enjoy some of the finer things in life through its “Live Well with Wool” promotion.
From April 1 through May 15, every customer who purchases $1000 or more of any Wools of New Zealand brand product at a Premier Partner showroom will be entered in the “Live Well with Wool” sweepstakes. Winners will receive a year’s worth of “Live Well” services by choosing one or a combination of services including: Personal Chef, Massage Therapy, Spa Treatments and/or Professional Domestic Services. Wools of New Zealand will work with the winner to find a service provider they approve of, or pay for one year of weekly or monthly services from the winner’s existing provider.
The Wool Specialist who worked with the winning customer will receive an i-Pad or a $500 cash prize. All Premier Partner sales associates are required to complete the Wool College course to become a Wool Specialist.
“Through our Premier Partner program, Wools of New Zealand is connecting showrooms with mill partners in new and powerful ways,” explains Elise Demboski, Executive Director, North America, Wools of New Zealand. “Instead of promoting one or two lines at a time, "Live Well with Wool” enables showrooms to offer an incentive on all their Wools of New Zealand brand products. The program is also designed to complement any other events or sales they have running during the same time period. “Live Well with Wool” is an exciting way to draw attention to wool, increase sales, and educate consumers on wool's many “live well” benefits.”
Wools of New Zealand’s mill partners also benefit from the “Live Well with Wool” promotion, according to Don Karlin, vice president of sales and marketing for luxury carpet manufacturer J. Mish. “Wools of New Zealand has been a great force for the advancement of wool,” says Karlin. “Not only does the Wools of New Zealand brand assure the consumer that they are getting the best, brightest and strongest wool in the world, but also, Wools of New Zealand central is constantly pressing to improve wool’s “lot” in the flooring business. The upcoming “Live Well with Wool” promotion supports all Wools of New Zealand partners and is coupled with training through the Wool College that helps educate retail sales people so they can share the wonderful advantages of wool with their customers.”
Wools of New Zealand will provide Premier Partners with a local press release, advertising materials, posters, promotional email, website banner ads and point-of-sale materials to promote the “Live Well with Wool” event.
Each Premier Partner will receive a sweepstakes box and entry cards for qualifying sales made in their stores. On May 16, each Premier Partner will draw one winner and submit that name to Wools of New Zealand for a final drawing on June 1. A dedicated “Live Well with Wool” web site will be created to support the Sweepstakes event.
During the promotion, WoolClean kits will be available to Premier Partners at a 50 percent discount.
In support of “Live Well with Wool,” Wools of New Zealand will make a $1000 donation to Dress for Success, a non-profit organization that provides interview suits and career development help to low-income women in more than 75 cities worldwide.
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Wools of New Zealand
PO Box 669273
Marietta, GA 30066
Contact: Elise Demboski
Executive Director, North America