FOR IMMEDIATE RELEASE
Contact: Elise Demboski
Phone: 770-649-7699 / elise@woolcarpetnz.com

WOOLS OF NEW ZEALAND BRAND AREA
AN ECO-FABULOUS DESTINATION FOR SURFACES 2011

MARIETTA, GA, January 1, 2011—Surfaces attendees will experience luxury at its best as 25 Wools of New Zealand Brand partners fill the convention floor with eco-fabulous fashions.  Together, these companies occupy 24,480 sq. ft. square-feet of space brimming with diverse designs that take advantage of wool’s natural beauty.

As of press time, the below mills have supplied information highlighting new products for the upcoming year.

Please note that the products listed have passed numerous tests to carry the Wools of New Zealand Brand. Since not all carpets and rugs made of New Zealand wool carry the Brand it is important to mention the Wools of New Zealand Brand when referring to these products.

All square-foot prices listed are suggested retail.

Gemini by Concepts International is branded by Wools of New Zealand.

Concepts International, a Division of Prestige Mills—(Atlanta Rug Market 3-D-1 / Surfaces Booth S-2912)

Concepts International will launch Gemini, a woven, loop pile carpet of 100 percent New Zealand wool, available in 12’ widths. The transitional pattern is offered in four colorways and carries the Wools of New Zealand brand representing the standards of excellence in wool carpets.

Suggested retail price is $10.50 / sq. ft.

800-223-1224 / www.prestigemills.com

Cascade is a Wools of New Zealand branded carpet from Couristan.

Braden is a Wools of New Zealand branded carpet from Couristan.

Couristan, Inc.—(Atlanta Rug Market 6-D11 / World Market Center C-854 /  Surfaces S-3312)

Couristan is taking advantage of wool’s beauty to add five Wools of New Zealand brand carpets to it high-end offering.

• Avondale. Avondale is a tufted multi-level loop product with 100% pure New Zealand wool face pile. Fashioned in one solid tone, Avondale is available in five contemporary neutral shades to provide a soft foundation in residential settings.
  Suggested retail price for Avondale is $7.59 / sq. ft.
• Bennett. Bennett is a tufted loop style in 100% New Zealand wool for simple luxury in five shades. Stocked in 13'2" widths to minimize seams, Bennett offers clean, understated fashion.
  Suggested retail price for Bennett is $7.59 / sq. ft.
• Braden. Braden is a tufted loop pile style that offers a combination of clean looks and softness underfoot for the ultimate in fashion and comfort. Fashioned in 100% New Zealand wool, Braden is available in five neutral tones, and is a practical choice for frequently used spaces, like living rooms and bedrooms. Braden is stocked in 13'2" widths to ensure an upscale installation with minimal seams.
  Suggested retail price for Braden is $7.59 / sq. ft.
  
• Cascade. Cascade is a 100% New Zealand wool, tufted loop Berber. Featuring a thick, chunky loop-pile, Cascade provides a sumptuous foundation for any favorite space. Cascade is available in five classic neutral tones and is stocked 13'2" wide to accommodate rooms, both large and small, and to ensure a meticulous installation.
  Suggested retail price for Cascade is $9.49 / sq ft.
• Rockridge. Rockridge, a tufted loop-pile of 100% New Zealand wool, features a soft surface and clean, simple aesthetic. Each loop is placed in a slightly different position to add a subtle dimension to the design. Rockridge is available in five soothing colors and is stocked 13'2" wide to accommodate rooms of virtually any size.
  Suggested retail price for Rockridge is $7.59 / sq. ft.

800-223-6186 / www.couristan.com

Creative Accents—(Surfaces booth #S-2320)

Creative Accents will unveil four hand-tufted styles exclusive to Wools of New Zealand Premier Partners. Carrying the Wools of New Zealand brand, these transitional styles will feature creative designs that can be custom colored to match any décor. Quick turn and exceptional handcrafted quality add to the appeal of these incredible styles.

Suggested retail price for a 5 x 8 is $2,520.

800-295-9599 / www.creativeaccents.com

Godfrey Hirst USA—(Surfaces. Booth # S2517)

Godfrey Hirst USA will roll out four new broadloom styles that carry the Wools of New Zealand brand for excellence in materials, construction and performance. All are machine tufted in 100 percent New Zealand wool, the ultimate for luxury and sustainability.

• Pembroke: Pembroke, a pin dot, is a cut-and-loop pattern, available in six neutrals colorations.
  Suggested retail price for Pembroke is $9.33 / sq. ft.
• Carramar. Carramar features a large organic design in a full level-loop construction. It is offered in seven colorways.
  Suggested retail price for Carramar is $12 / sq. ft.
• Soho II. Soho II is an overall tip shear carpet available in 12 fashionable colorations.
  Suggested retail price for Soho II is $13.33 / sq. ft.
• Veranda II. Veranda II is a trellis created in a level-loop construction and available in seven color combinations.
  Suggested retail price Veranda II is $8.89 / sq. ft.

800-241-4494 / www.godfreyhirstusa.com / www.godfreyhirstcanada.com

Hagaman Carpet Industries—(Surfaces S-2526)

Hagaman Carpet Industries will be introducing a new collection of 12' wide tufted carpet that emulates the look of flat woven goods. The collection, as yet unnamed, includes both solid color and multi-color geometric designs in 100% New Zealand wool. It carries the Wools of New Zealand brand for excellence in materials, construction and performance. Suggested retail price will be $13.33 /sq. ft.

In addition, Hagaman is unveiling a collection of Premier Partner exclusive styles that will be showcased on Wools of New Zealand’s booth #S-2320.

800-448-0279 / www.HagamanCarpet.com

Hibernia Woolen Mills’ Garden Trellis is branded by Wools of New Zealand.

Hibernia Woolen Mills—(Surfaces Booth # S-5108)

Hibernia will introduce Garden Trellis, a tufted loop-pile style with a hand woven look that is exceptionally soft to the touch. The Wools of New Zealand brand style is rich in detail and comes in a range of established color combinations. Part of the Sensuwool Collection, Garden Trellis is the ideal balance of enduring beauty and exceptional quality. Since 1995, Hibernia has combined the best manufacturing techniques with the purest New Zealand wool to create exceptional carpets.

Suggested retail not available

888-588-9665 / www.hiberniawoolenmills.com

Williston by J. Mish is branded by Wools of New Zealand.

J. Mish—(Surfaces Booth S-2425)

J. Mish will unveil Williston, the second style in the Silk Impressions collection of carpet. Williston offers a wool/silk effect without the lofty investment necessary in true silk accented carpets. It is tufted of New Zealand wool to create a soft patina background with a high luster “Sateen” yarn to give the product just the right touch of contrast in sheen. Branded by Wools of New Zealand, Williston will have, not only a residential traffic rating, but will also be able to address commercial installations.

Suggested retail not available.

800-655-8613 / jmishinc.com

Karastan’s Wool Crochet is branded by Wools of New Zealand.

Pointelle by Karastan carries the Wools of New Zealand brand.

Karastan Broadloom—(World Market C-896)

Karastan is unveiling two broadloom styles that carry the Wools of New Zealand brand:

• Wool Crochet. Wool Crochet has a handcrafted look woven on Karaloc looms in soft, durable worsted wool from New Zealand. A textured loop-and-cut carpet, Wool Crochet uses three different yarn colors, which creates ten exciting new tones.
  Suggested retail price not available.
  

• Pointelle. Pointelle is a classic pin dot pattern woven on Karaloc looms in a cut-and-loop pile of fully worsted New Zealand wool. Available in 12 colors, Pointelle offers broad color choice from soft to bold.
  Suggested retail price not available.

800-843-4473 / www.karastan.com

Karastan Rugs—(Atlanta Rug Market 3-A-1 / World Market C-896)

Karastan is introducing Heritage Kirman Crimson, a pattern based on a classic rug originally introduced by Karastan in 1941. New to the Original Karastan Collection, Heritage Kirman Crimson will be offered in three colorations.

The Heritage Kirman Crimson is woven on an Axminster loom of soft and durable New Zealand wool and carries the Wools of New Zealand brand for excellence in materials, construction and performance. It coordinates with Karastan's Bella Rosa, another classic beauty in brilliant red. It is available in 5'9" x 9' and 8'8" x 10', 8'8" x 12' sizes.

Suggested retail price in a 5'9" x 9' is $999.

800-843-4473 / www.karastan.com

Circles is a Wools of New Zealand brand product from Momeni

Momeni—(Atlanta Rug Market 4-B-2 / World Market Center B-0425 / Surfaces Booth 2923)

Momeni will launch its new broadloom division at the January markets. The collection is full of cutting-edge designs, as well as casual and traditional motifs, in several fresh color palettes. Many broadloom styles are 100 percent New Zealand wool and carry the Wools of New Zealand brand attesting to excellence in materials, construction and performance.

Suggested retail not available

800-536-6778 / www.momeni.com

Uptown by Nourison is branded by Wools of New Zealand.

Lakeside by Nourison carries the Wools of New Zealand brand.

Nourison—(Atlanta Rug 3-F-2 / World Market C-112 / Surfaces Booth S-3106)

• Uptown. Nourison adds Uptown to its Manhattan Collection of sophisticated, machine woven broadlooms. The Wools of New Zealand brand style features a cross-hatch pattern that is rendered in a soft, dense construction in five high fashion neutral colorways.
  Suggested retail price not available.
  
• Nourison introduces Lakeside, a hand tufted rug that is crafted a blend of New Zealand wool and viscose. Beautifully colored and designed, Lakeside is a Wools of New Zealand brand rug that provides optimal enjoyment for years to come.
  Suggested retail price not available.
• Nourison unveils Regal, a Wools of New Zealand brand collection of hand crafted rugs.  The design is created from a background of wool yarns patterned with pure silk. The resulting masterpiece fills a room with an elegance that only Nourison can achieve.
  Suggested retail price not available.

800-223-1110 / www.nourison.com

Urban from the Luxe collection by Obeetee is branded by Wools of New Zealand.

Obeetee Inc.—(Atlanta Rug Market 5F6)

Obeetee unveils three collections that carry the Wools of New Zealand brand:

• Tempo Collection. The Tempo Collection is hand tufted in a cut and loop combination that creates a range of designs from classic to contemporary. It is available as custom and contract styles.
  Suggested retail not available.
• Luxe Collection. The Luxe Collection is hand knotted in a blend of New Zealand and British wool. Luxe consists of 12 contemporary patterns, including Urban which features a beautiful organic illustration.
  Suggested retail for a 5x8 is $1,600.
  
• Highland Collection.  The Highland Collection is hand knotted in eight designs with a pile that is 70 percent New Zealand wool and 30 percent silk.
  Suggested retail not available

212-633-9744 / www.obeetee.com

The Brownstone Collection of Wools of New Zealand branded carpet styles is from Saxony Distributors.

Saxony Distributors—(Surfaces Booth S-2414)

Saxony adds five styles to its Brownstone Geometric Collection of hand-tufted carpet. The collection is inspired by famous Brownstone buildings on the East and West sides of Manhattan. The styles—Baskets, Hollywood Squares, Velvet, Hexbar-2 and Savannah—are created in cut-and-loop pile of 100 percent New Zealand wool. All designs in the Brownstone Geometric Collection have been approved to carry the Wools of New Zealand brand, attesting high quality and excellence performance.

Suggested retail is not available

561-276-6774 / www.saxcarpet.com

Coventry from the Arabesque Collection by Shaw Living is branded by Wools of New Zealand.

Shaw Living—(Atlanta Rug Market 6A2 /  World Market C-807)

Shaw Living will spotlight its Wools of New Zealand brand collection Arabesque. Arabesque rugs are woven in eight sizes from 2’ x 2’9” to 9’6” x 13’, with select styles/colors available in 7’5” rounds and 12’ x 15’s. Each rug in this luxurious colletion has a subtle patina created by a delicate abrash of color. With fashionable palettes and designs inspired by those of hand-knotted antiques, Arabesque melds the traditional and the modern in a captivating way.

Suggested retail for a 5’6” x 7’5” is $1209

800-720-7429 / www.shawliving.com

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Wools of New Zealand
PO Box 669273
Marietta, GA  30066
770-649-7699
www.woolsnz.com