Wools of New Zealand Premier Partners will be running ads in their local market to promote Wool for a Better World month.
MARIETTA, GA, August 20, 2010—This November, homeowners getting ready for the holiday season will have extra incentive to choose branded Wools of New Zealand carpet and rugs thanks to Wool for a Better World™, a four-win program designed to benefit consumers, Premier Partner retailers, wool carpet manufacturers and the Shear Joy organization.
Wools of New Zealand’s participating Mill Partners will offer Premier Partner retailers a minimum 10 percent off wholesale prices for the Wools of New Zealand brand products during the promotion, Nov. 1 through Nov. 30.
“Wool for a Better World goes far beyond a sale event,” explains Elise Demboski, Executive Director of North America for Wools of New Zealand. “It is an exciting way for us to spread the news about wool's beauty, health and safety benefits, while differentiating our showrooms that are committed to wool.”
Retailers appreciate the potential of the event. “Through its Premier Partner program, Wools of New Zealand is energizing the market by bringing top industry players together to raise the awareness of and sales for wool,” says Sam Presnell, owner of The Rug Gallery in Cincinnati, OH. “Wool for a Better World month is just one of the many ways Wools of New Zealand is utilizing the strength of its partners to make things happen. More than 20 mills are participating in this event, along with an exclusive group of showrooms committed to wool,” stresses Presnell. “We are excited to be a part of it and appreciate all Wools of New Zealand is doing to differentiate our store and increase our selling power.”
Wools of New Zealand is also providing retailers with a number of creative elements including print and internet ads, emails, posters, window decals and an event-specific website—woolforabetterworld.com.” Demboski adds, “In addition to promoting wool’s benefits, we are also taking this opportunity to help others by making a donation to Shear Joy. Together, our mill partners and our Premier Partners have proven that there is tremendous power in working as a united group towards a common goal. And this is just the start…there is much more to come.”
Shear Joy is a Heifer International program that provides sheep to needy families in third world countries. Since 1944, Heifer International has provided livestock, seeds and trees and extensive training to improve the lives of the poor. Today, it operates in more than 50 countries.
Wools of New Zealand’s Premier Partner Program is a group of leading luxury showrooms supported with exclusive advantages that differentiate their business and increase their wool selling power.
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Wools of New Zealand
PO Box 669273
Marietta, GA 30066
770-649-7699 / www.woolsnz.com