Wools of New Zealand is launching Laneve - a new integrity co-brand which further differentiates the sustainable excellence of qualifying products.
MARIETTA, GA, October 10, 2009—Wools of New Zealand is extending the natural, sustainable attributes of wool to include the ethical practices of growers and the traceability back to source. The accreditation of these sustainable standards is embodied in a new fiber integrity brand called Laneve, which will make its debut at Surfaces 2010.
Wools of New Zealand is launching Laneve in partnership with 17 manufacturers and importers committed to sustainable excellence and the traceability of Laneve brand wool from farm through to the finished product. These partners include Bellbridge, Bloomsburg, CH Designs, Creative Accents, Decorative Carpets, Fabrica, Glen Eden, J. Mish, Luzern, Masland, Prestige, Rodeo, Saxony, Silver Creek, Tisca Tiara, Weavetuft and Woolshire.
Carpets and rugs offered by these partners, and co-branded with the Wools of New Zealand and Laneve brands, provide farm-to-floor accreditation that encompasses farming practices, animal welfare, sustainability, traceability, and environmental standards along with the quality and performance of the finished product.
Wools of New Zealand is celebrating Laneve, and the integrity it embraces, with new initiatives that will be launched at Surfaces 2010. New training programs and innovative point-of-sales tools will be introduced, several CEU and training seminars will be presented, and new marketing brochures and materials will be made available to retailers. Wools of New Zealand will also champion the creativity of all 20 of its exhibiting partners through its infamous Fashion Dynamics competition. Retailers are invited to view the innovative submissions and vote for Best Laneve Brand product / color line and Best Wools of New Zealand Brand product / color line. All voters will receive a toy sheep to add to their Wools of New Zealand sheep collection. Awards will be presented to the winning Brand partners at a press event held at the end of the second day of the show.
Outside of its booth, Wools of New Zealand is sponsoring two CEU accredited seminars for interior designers. Wes Connelly, technical consultant for Wools of New Zealand and Joanna Ramsden, Creative Manager for Wools of New Zealand are presenting a Wool Education & Color Trends seminar for interior designers at 8am on February 4. The company is also sponsoring Deborah Burnett, a health and wellness design authority who is holding a 3-hour CEU course for interior designers on February 1, 2010.
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Wools of New Zealand
PO Box 669273
Marietta, GA 30066
770-649-7699 / www.woolcarpet.com